Black Future Social Club

BLACK FUTURE SOCIAL CLUB is an offline pop-up event launched in Milan, Italy, inspired by the fourth season of the TV series "Black Mirror." It is an enlightening series that discusses new technologies and their impact on people, described by Netflix Italia as a true social and human experiment.

Taking place in Milan, Italy, at the future club, you can order #instafood from the #foodporn menu: everyone wants to enjoy the club's pleasures, but a portion of the experience is reserved. Access is granted only to those who have garnered thousands of followers on Instagram.

During the event, digital interaction becomes the true currency of exchange, allowing us to engage in social games by orchestrating the entry process of the club.

Furthermore, we have developed a special system that enables us to combine each user's specific content and project it onto plates. Finally, we have created a "Hall of Fame/Shame" classification: a social wall based on all Instagram highlights, where the guests' persistence in the room is determined in real-time based on specific thematic tags.